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商品編號: 9-309-034 出版日期: 2009/01/09 作者姓名: Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen;Donovan, G.A. 商品類別: General management 商品規格: 30p 再版日期: 2011/05/09 地域: China 產業: Mobile devices and personal computers;Telecom 個案年度: 2008 -
商品敘述:
China Mobile was the world''s leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China''s rural villages was a key strategy that would help the fuel growth for the future. Already deeply invested in the rural areas based on the company''s participation in the government-mandated "Connect Every Village" project, China Mobile took advantage of this foundation and created new products and value-added services in order to make its mobile phone network more valuable to the lifestyles of China''s rural population. However, the cost of connecting remote locations was high and was often not offset by subscriber fees or usage rates of these populations. Would this investment be relegated to a socially responsible project or would it pay-off for China Mobile in the future?
涵蓋領域:
Business and government relations;Corporate social responsibility;Growth strategy;Investment management;Technology and analytics
相關資料:
Case Teaching Note, (5-311-060), 4p, by William C. Kirby, F. Warren McFarlan
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